PPC Agency - Pay Per Click, Paid Search Advertising

Pay per click advertising (PPC), refers to paid search marketing, whereby keywords and ad placements are usually purchased by means of a bidding process in which a mixture of website quality, keyword relevance and maximum bid determines the position in which your advert will be seen.

Here, at Swish Digital, we have developed a distinctly different approach to pay-per-click advertising from most PPC agencies. With seasonally affected sales/services, new product lines, specific catchment areas, languages and key demographics to target, the ability to tie up organic search and paid- search campaigns will enable you to appear in the positions of your competitors.

With our roots based in search engine optimization, our paid-search expertise has been developed through a need to integrate the SEO and PPC campaigns of our clients to ensure the perfect balance is reached in driving quality, highly relevant and targeted traffic to your web site in order to achieve your marketing objectives and maximize the ROI of your online advertising budget.

PPC and display advertising go hand-in-hand in the development of most online marketing strategies. We offer paid-search management services on all of the key online advertising platforms including Google, Yahoo!, YouTube, Bing, DoubleClick, Facebook and Dart. Organizing your pay per click advertising alongside your SEO and display advertising strategies allow for the best click-through and conversion rates to be obtained from your PPC campaigns. Swish Digital can advise you on where to allocate your budget, when to spend it and what medium to use to reach potential customers at the right time.

The market leader worldwide for pay-per-click advertising is AdWords, the paid-search marketing system developed by Google. AdWords' pay-per-click advertising has been revolutionary in providing online marketers with unrivalled targeting and analysis options, even to the point that many of our clients now refer to Google AdWords as PPC advertising. Google AdWords was the first system to pioneer the use of quality scores in the bidding process. This created ad rank to ensure that paid-search marketing included a requirement for the landing page of each advert, highly relevant and suitable to the query of the user.

Having identified that pay-per-click advertising is no different from any other product or service, Google concluded that by offering the best results to the end user, Google users would be more likely to use pay-per-click ads instead of the organic search options in certain cases when the search-engine results pages fail to provide answers for users’ search queries. Google AdWords provides answers through its paid-search ads that organic search algorithms are simply not agile enough to identify. With our expert knowledge of the way in which organic results are collated, Swish Digital are perfectly positioned to achieve the best results from your pay-per-click campaigns. We do this by exploiting the very areas we know your SEO strategy will fail to elicit the desired results from terms that are simply too generic to identify the page on which to land a user in order to provoke the desired response.