Does every page of my website really need to be optimized?
In a word YES. Every page of a website can be a potential entry point for visitors. You can’t predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common “theme” of the site, which also can help boost ranking. Don’t assume that your home page is the most important page on your site.
How long does it take for my changes to take effect?
Most changes will take between a month to two months to take effect. This incorporates the time that it takes to get your web page spidered, and then the time it takes to get that page into the database or “index” of the search engine. Sometimes the process may take longer, and with the advances of google and other search engines you may possibly see results quicker in less competitive areas.
How about your competitors who claim to submit to thousands of search engines?
First off, there are simply not “thousands” of search engines to which to submit. In addition, these types of automated search engine submissions will most likely not result in the web traffic you are looking for, but they excel at getting you thousands of pieces of unsolicited e-mail. Most of the submissions are to a large number of Free For All (FFA) sites. Submitting your site to FFA pages can actually damage your site’s reputation in the search engines, because many search engines consider this to be SPAM, and it could actually penalize your website ranking.
Can you guarantee a number #1 position in the search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone’s control – the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.