Last night, millions tuned in to watch one of the greatest played Super Bowl games of all-time. Most were interested in watching the game but others tuned in to watch the television commercials and Beyonce’s halftime show. Some even tuned in after hearing about the #Blackout on social media early in the second half of the game.
Social media continues to play a large role in the area of marketing, yet many are still slow to pick up on this. For those that watched the game’s commercials last night, one report shared that out of the 52 national television commercials that were aired, half of them mentioned Twitter or how to find them on Twitter on the advertisement. Only four mentioned Facebook and none of them mentioned Google+, which claims to be the second largest social network in the world. Instagram and YouTube were each mentioned once. Last year’s Super Bowl offered 8 mentions each for both Facebook and Twitter.
If a company is going to spend $ 4 million for a thirty second advertisement, why not promote their social media sites? This is 2013 now, not 2007.
Other Super Stats:
* Over 24.1 million tweets talking about the Super Bowl during the game.
* Beyonce earned over 5.5 million tweets on her halftime show.
* Top TV commercial talked about on social media, according to Bluefin Labs: Dodge Ram Trucks “Farmer” with 402,000+ posts with Taco Bell’s “Viva Young” earning 321,000 posts.
* Player involving the most tweets: Ray Lewis with 180,771
* Most tweets per minute regarding a specific incident, according to Visible Technologies: 231,500 (Power Outage #BlackoutBowl)
* Comments and posts about Super Bowl TV commercials: 3.9 million (225 % increase over last year’s Super Bowl TV commercials in the same related time period.
* Super Bowl winners Baltimore Ravens also won in gaining new fans and followers on Facebook and Twitter. Between 5pm EST and 12:30am EST, the Ravens gained 19,860 new Facebook likes and 12,700+ Twitter followers. The San Francisco 49ers gained 11,730+ Facebook likes and 7,900 Twitter followers.
Also, according to Nielsen ratings, the statistics show this to be the most watched Super Bowl game in our history with a rating of 48.1, topping last year’s 47.8 rating and 111.3 million viewers.
After the Ravens jumped ahead early in the 3rd quarter, 28-6, the game looked to become a blowout. The surprising thirty minute power outage arrived shortly after the opening second half was returned for a touchdown. The San Francisco 49ers used this time to regroup while the Baltimore Ravens cooled down and allowed the 49ers to have a chance to win toward to end of the game. Ravens Super Bowl quarterback, Joe Flacco, was named the Most Valuable Player of the game with 287 yards passing and three touchdown passes.