Many corporations and business, both large and small, have not truly been able to fine tune and understand the scope of social media in the business world to consumers and clients and even to their own staff.
IBM has seen this as an issue and problem and has created a full scale digital marketing system and big data software to help not only themselves but other companies.
IBM saw the need for this in the industry and brought their team together to develop a program designed to help organizations receive insights on a large amount of data to revolutionize the way they do business with customers, partners, and employee staff. This can all be accomplished through mobile, social, and digital networks.
The platform can be up and running within hours and will analyze all types of data, including industry specific and social media data. Industries of every type are desiring and demanding more types of data and analytics. A system that IBM has created is a big step forward to gathering this type of information for a company’s leadership to take a closer look at.
Worldwide big data IT spending is expected to increase from $ 27 billion in 2012 to $ 55 billion in 2016, according to Gartner.
IBM is also announcing the strengthening its cloud analytics offerings across many industries. This creative feature will even help predict analytics directly related to a company’s line of business employees. Some clients will also be able to develop insurance renewals, utilize retail purchase analysis, and create specific new programs for student retention.
“Today’s marketing professionals can see for the first time how individual consumers respond to campaigns,” said Brandon Brown, Trident Marketing Chief Information Officer. “Using IBM big data analytics to capture social media sentiment along with other relevant sales and supply chain data, we can help our clients move away from marketing to the masses and to marketing to masses of individuals in a personalized way. Without big data analytics, businesses will quickly lose out to competitors who get to know consumers better than they do.”
IBM has put themselves in a great position to do this type of digital marketing structure as they have acquired Unica, Coremetrics, DemandTec, and Tealeaf in recent times. IBM also has some of the greatest digital minds working with them to build this type of marketing system for their clients and within their organization.
IBM continues to rebuild and create excellent digital marketing products and branding.