Apple’s CEO, Tim Cook, stated that the technology empire will finally begin production of a new computer here in the United States, starting in 2013, and invest $100 million into the United States economy. Cook was not clear about which computer it would be but will officially announce this tonight at 10:00EST on NBC’s Rock Center.
“We’ve been working for years on doing more and more in the United States,” Cook said in an interview with Brian Williams on NBC’s “Rock Center. “Next year, we will do one of our existing Mac lines in the United States. It’s not so much about price, it’s about the skills, etc. Over time, there are skills that are associated with manufacturing that have left the United States. Not necessarily people, but the education system has just stopped producing that. It’s a concerted effort to get them back.”
Tim Cook also pointed out that Apple may not be the manufacturer of the computer components but working with sources to work with companies here and investing money. He also mentioned and realized that these types of costs are traditionally more costly to operate in the United States than overseas but that mentioned the quality of the work done here.
“It’s not so much about price, it’s about the skills, etc.,” Cook told NBC’s Williams. “Over time, there are skills that are associated with manufacturing that have left the United States. Not necessarily people, but the education system has just stopped producing that. It’s a concerted effort to get them back.”
Cook also mentioned about bringing these jobs back to help stimulate and create more jobs for our United States economy, which is great news to all. It is not clear how profitable this move will be but will be a popular move for the American people.
Cook shared, “I do feel we have a responsibility to create jobs. I don’t think we have a responsibility to create a certain kind of job, but I think we do have a responsibility to create jobs. I think we have a responsibility to give back to the communities, to pick ways that we can do that … and not just in the U.S., but abroad as well.”
As the CEO since October of 2011, Tim Cook has tried to be more transparent in their business practices and statements made to the public. Though $100 million is a great start for coming back to the United States, it is yet a dent in the $120 billion cash on hand that Apple has at their fingertips.
Apple is making their mark to bringing technology and big business back and a bigger impact in the United States which is a great step.