Content Marketing Services for Higher Organic Search Rankings and More Long Tail SEO
Content has always been important as far as any online marketing strategy is concerned. However in 2013 content marketing can no longer be considered an after-thought. A rock solid content strategy is absolutely essential to the success of any online marketing campaign.
Google is always on the hunt for regular fresh content so as a website owner content creation has to be a core part of your online marketing strategy. Producing content for SEO or SEO content that actually reads well and informs the user as well as the search engines is what you should ultimately be aiming for.
Many site owners, businesses and brands simply don’t have the time, know-how or the resources in-house to create enough of their own website content. In addition, many times, they are unable to do it regularly enough to give the right signals to the search engines. Most prefer to hire a website content writer like SWISH Digital to do the job for them.
It's not Just About Content - Its About Optimized Content
It’s not just about any old content either you have to know how to write for both humans and search engines SEO copywriting is more tricky than just writing regular content that anyone could do. Good website content writing will be both compelling for the human reader and effectively optimized for the search engines.
Having the right content marketing strategy, that is, producing unique, well written optimized content on a regular basis will strengthen your overall presence in the search engines. It’s great for increasing and picking up that lucrative long tail traffic and more importantly it can strengthen your site beyond the long tail to allow you to rank for the really high value phrases.
“Content, by its very nature, creates multi-channel marketing opportunities and wins” – Rand Fishkin (SEOMOZ)
Google recently incorporated ‘authorship’ as part of its algorithm, so it’s now using this authorship as a ranking factor as it looks to reward those sites who produce unique content on a regular basis. That’s why SEO content writing is so important, not only will you build a bigger fan base and increase your brand awareness but you’ll also get more referring links and more direct traffic.
We offer a variety of content marketing services to enhance your online presence and have different options available including:
Depending on your requirements and budget we can create content for you:
- Tailored to your needs
We can create content for you in two ways:
- Internal Content (content produced for your own site)
- External Content (content produced for other websites)