Business 2 Business marketing is done in all types of shapes and sizes. But in the end, it is about people and the relationships that are developed.
One of these “social” ways to strengthen B2B marketing, which is finally being realized by CEO’s, is through social media. There is so much potential through both direct and indirect marketing and reaching out to the business relationships that your business is desiring to partner with. From Facebook to Twitter to LinkedIn to many more… the ways your business can use social media is endless with B2B marketing.
Kipp Bodnar, of Hubspot, shares, “B2B has always been about the relationship sale. What social media does is help scale those relationships.”
Here are 5 key goals to strive for in B2B marketing through social media:
* Strengthening Relationships with partners, prospects, and customers:
Not only is it important to have the biggest audience possible on your social media pages but to have a strategy of how your business will use this media to reach out and build more personal relationship with strategic partners and continuing to develop the trust and relationship with prospective and current clients.
* Attracting Prospective Customers and developing a sales strategy:
Is the content that your social media pages attracting potential clients? Is it strategic and engaging? Is your content building a trust with the prospective customer to want to do business with your company? Nobody ‘likes’ to be sold anything and social media is not the place to blatantly do this but through a process. Each company needs to strategize to determine what the best way is to do this.
* Monitor what your Competition is doing:
Take some time to learn and see what your competition is doing on their social media pages. What seems to be working for them? What strategies are they using? Use what seems to be working…and improve on them. Make sure your company is a step ahead of your competition.
* Be the Thought Leader in your Industry:
When one sees a leader they believe in, they follow them. Some even become crusaders and evangelists for the organization. If your company develops the leadership and ability to be a thought “leader” in your industry, companies will follow. Develop your team to build strategies and a plan to pave the way for your company to be THE thought leader and watch your following…and trust in your company grow.
* Building Brand Awareness to the Influencers:
It’s also important to strategize in how your company promotes your brand, style and direction of your social media pages. Are you reaching the influencers? If not, how can your company change to reach them?
Is your company being effective in social media B2B strategies? Now is the time to fine tune them and lead the way in your industry!