Use Pinterest To Gain More Traffic To Your Company Website

There are so many social networks on the web today, no one really knows which is best to use when dealing with a business. People tend to think that only Facebook and Twitter will bring in the wanted amount of traffic. Little do they know, Pinterest is coming up as one of the most popular sites with the most traffic. You may think Pinterest is only about photos, but there is much more involved with this great site. There many ways to branch out your brand to the world while using Pinterest.

 

Pinterest gets more revenue per click than Facebook and it is driving more traffic than any other social network. As of right now, Pinterest is the network that will attract the most attention to any of your web pages. 80 percent of pins on Pinterest are re-pins, which shows that more people are sharing than pinning their own posts.

 

When deciding to use Pinterest as a way to gain traffic to your site, you will need to spend a good amount of time on your profile. Try to follow people who are known for posting quality pins. Get to know these people because they can one day decide to post about your company, which is another free way of marketing.

 

Be sure to let everyone know about your new Pinterest page. Put up signs and ads around the actual store of your brand and be sure to add the Pinterest widget to all other social network pages.

 

Make all of your work on Pinterest very visual by using these tips:

1. Use infographics and tutorials to grab the viewers attention.

2. Make all of your pins tall.

3. Useful information and how to’s will bring viewers back for more.

4. Pin videos from YouTube to keep the viewer on your page longer.

5. Pin testimonials and before and afters to keep it interesting.

 

Pinterest can help a company gain sales and clients when used the proper way. It may seem confusing in the beginning but after figuring out the ways of Pinterest, only positive results will show for your business.

 

Have you made an account on Pinterest for your company? Do you believe that it will bring in more traffic?

About the author

Mark Simonson is a content marketing professional and head of Social Media at Swish SEO Agency in Orlando. Connect with Mark on Google+

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