Social Media is everywhere and as we have learned more from Google’s algorithm changes and admissions, is that this does have a part in search engine rankings… and now adding social media posts and more to search too.
We see articles posted everyday about how social media is most important and that link building and seo are fading away…and vice-versa. But in hearing these things fly around, it’s important to listen to the source (Google) and one of their leading voices of expertise in this area, Matt Cutts. Cutts shared, recently at SMX Advanced, that social signals will eventually come around and be a much stronger ranking signal than they are now.
But here are a few tips:
* Google+: This is pretty obvious as Google has given and will continue to give extra attention to those that use their social site and other Google-owned pages and websites. The more +1′s that a post and site will have, the better the opportunity for Google to slide this one in the searches when entering keywords in search.
* Social Media leads to more relationships… connections and followers.
* The more… the better! Close, real business-type partnerships are obviously best… and also to having ‘friendship’ type relationships are ideal, but in most cases, we know this isn’t likely…unless we limit who is accepted in to our networks.
With this in mind, the more followers or friends that we, or myself personally, are connected to… the greater the chance that one of them will see a post or tweet… and share this with their network. Hundreds to thousands could see a post that is related to our content. The potential to add more followers… or close partnerships could come from a single post.
Make sense? If this gains an original post several +1′s, etc, this can bring the extra exposure that we may not have received without having the quantity of followers. (the more +1′s…potential for better chance to be seen in Google search, finding Guest Bloggers, being referenced by others and other sharing ways in social media)
* Promoting your Blogs in as many places as possible! Facebook & Twitter are the obvious choices but there are so many other sites that can and will give you more traffic to your site. Some others include: LinkedIn, Digg, Reddit, StumbleUpon, Delicious, Wikipedia, Flickr, Meetup.com, etc.
* Optimizing Flickr images. Adding multiple tags with descriptive titles can help add extra authority back to your site.
* Using/optimizing for Keywords on your Blog and other social networking sites (hashtag Twitter, Google+, LinkedIn, etc).