Smartphone Users Choose Mobile Apps Over Water?

 

Last time I checked, water was necessary to live. But in an annual Apigee mobile app survey of over 760 smartphone users, 85% of those surveyed would rather hold on tight to their mobile devices’ mobile apps over having water. Seems a bit extreme but survey asked smartphone users across the United States, UK, Spain, France and Germany.

 

Some smartphone users use their phones for so many things, from email to Facebook to checking the weather to waking up with an alarm clock app. It’s amazing the power and information we have in these high-tech gadgets. Some have dove in to what these mobile devices can do while some have just scratched the surface of the potential of its use for the individual owner. And some have two year old children that can find places on the smartphone that the adult has yet to discover.

 

Eighty-two percent of those surveyed said they could not go even a single day without their mobile device. Some of the biggest reasons of this were email (57%), Facebook (41%) and alarm clock apps (31%). Some admitted to using more than 50 different apps in a day.

 

Spain appears to lead the way for most dependent on their smartphones mobile apps with 93% surveyed said they could not go a day without using mobile apps. About half of Americans said they could not go more than four hours without using their mobile apps. Eighteen percent of French citizens say they would not be able to order dinner without their apps, followed by Americans at 16%.

 

About one-third of those surveyed said they would rather give up coffee, forever, than to give up the apps on their smartphones. Also, more than half of those admitted to using various mobile apps while they were driving.

 

Has the obsession of these technologies gone too far? Do you think the numbers will increase over time?

 

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About the author

Mark Simonson is a content marketing professional and head of Social Media at Swish SEO Agency in Orlando. Connect with Mark on Google+

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