Posting videos to YouTube and other video channels is a great way to brand yourself and can market yourself or business in many ways. Whether showing off your skills or teaching others about a product or service or marketing your products or services… there is so much potential for your videos to be seen.
But uploading and posting your videos and leaving them to chance may end up to be a waste of time if not optimized to its potential.
What if your video could be on the first page or first overall for your main keywords? Did you know it was possible… or how big of a difference this could make for your videos and business?
Not only will inserting your keywords and adding the right coding help your YouTube rankings but also the potential for your video to come up in Google and search engines.
Here are a few key seo video tips:
* Know what people want:
If you’re going to take the time, be sure that people will want to search for the type of video that you’re ready to present to the masses. When you know for sure, do more research on keywords and what’s popular to create the best video that you can.
Be descriptive with keywords (but not keyword stuffed) to have the best opportunity to be found in search.
* Name Video File with Keywords Before Uploading the Video:
Example: video-seo-tips.mp4 Being specific with your keywords makes a difference too in the video file. Make sure to do this before uploading to YouTube and other video sites.
Just as in regular SEO, adding the keywords that you are looking to target will help your video rank soar in the rankings. Using the keywords in an effective manner and as much of a natural way as possible is best.
* Content in the Video:
Yes, YouTube and Google are even ‘listening’ to the precise words of your video. Making sure that you add your keywords to not only the audio portion of your video but even text makes a difference.
* SEO Video PlugIn:
There is also a great seo video plugin from Yoast, that makes the process simple. Promising to take the technically challenging part out of this plugin will do this for you for a relatively low cost of $89.