Today, if you have a website but are not using any SEO strategies to boost it, you might as well not have a site at all. Web content is unlimited and is extremely easy for your site and everything you have to offer to get lost in the masses of information provided by search engines.
This being said, getting someone to help you with SEO is not something you should take lightly.
Companies have been trying to find ways around going to experienced SEO and link builders by outsourcing or taking their business to people who offer cheap services, but usually employ black hat methods.
Sites rank higher on search engines by having strong linkage and good content. You cannot expect people, out of the country that you outsource your work to, to be good at building content for your website because they do not properly grasp the language. Just because the cost of labor is more effective, does not necessarily mean you will be getting more for your money.
As for linkage, many cheap companies tend to employ many black hat techniques out of laziness. Yes, your score will jump up quickly because of the excess links but it is not legitimate and you will not be fooling anyone. Websites that use bad links can expect to be phased out of the rankings the text time an update like Panda or Penguin comes out. The entire reason for these sort of updates is to block out shady content. Do not let your website become one of them.
Basically, it pays in the long run to take a little more time and select an SEO company that has experience. If you end up going for a cheaper company you will more than likely end up with results that are way less than what was promised to you… and for with good reason, they are the easy way out.
Before selecting an SEO company, make sure you do your research on them. How does the pricing of the company you’re considering working with compare to others? Do they post “live” clients Google search rankings? How long have they been in operation? Take a look around their website and social media pages to see what kind of information is on them. Also, make a big point to avoid any web pages that will offer to buy you followers or buy you a location on a Google page.
When it comes to search engine optimization, Google’s word is law, so make sure the SEO company you will be working with is “Adword Certified.”
Have you ever fallen victim to SEO scammers? What do you think about the Panda and Penguin effects on them?