Last time we looked at a few key SEO fundamentals and the importance of getting these core pieces down before worrying about the new glitter and glitz of the latest trends and Google algorithm tweaks. Though it is important to keep up with every aspect of optimizing your efforts, the basics are so crucial.
Here are some more key fundamentals:
* On-Site SEO: Using this precisely will target your market for both revenue and profit. Remember what is working for you and then focus your efforts to keep mastering these.
* Maintain Focus: New algorithms will come up almost daily, according to Google. If you’re chasing these daily, you may tend to forget the main thing. Keep the main thing…the main thing.
* Attract deep, powerful links: Definitely attainable but one needs to take the time and take the right steps to attract these lasting links to your SEO efforts. When providing quality content, bloggers are happy to link relevant internal page content to your site.
* Keyword Research & Targeting: According to Rand Fishkin at SeoMoz, this is just above his bottom core area of his SEO pyramid. This includes keyword brainstorming, on-page targeting of titles, Meta’s, URL’s, H1′s, text, internal anchor text and term/phrase selection.
It is so important to keep a solid foundation on your site to get the most from your site for SEO purposes.