If you are a business trying to improve your SEO campaign, writing blogs is the best way to go. Blogging is a form of social media and when dealing with social media you need a form of interaction. If you do not know how to properly write blogs, it will simply die out and become invisible to the cyber world.
Blogs are one of the most effective ways of social networking and will bring in traffic for your SEO campaign. You will need to first build trust and credibility with any followers or fans of your site. Let these people get to know you so that there is a feeling of comfort between the both of you. The only way these blogs will do any good for your business is if they are written and published the correct way.
Don’t ever forget to update the content regularly. If you leave a blog untouched for even just two days, it could lose the interest of your viewers. Making an event calendar will help with planning blogs ahead of time and will also give readers a reason to come back. If readers see a scheduled list of whats next, you will give them a reason to re-visit your blog.
When ending your blogs, be sure to leave off with a call-to-action. This is a way to ask for comments without actually asking. The more comments you receive the more interactions you will be able to make. Be sure to make leaving comments easy so people don’t get frustrated with it. You always want to respond to all comments made. If you never take the time to interact back with the clients, no one will want to waste time leaving you comments. Another option, which is what we do, is re-direct comments to be made on other pages to avoid potential spam on your blog.
To get a better clue of whats going on around you on the web, be sure to watch competitor blogs. Figure out what is bringing in traffic for your competition and try to use it to your advantage.
Your SEO campaign will become very successful if you take the time to learn how blogs can really help. Blogs are very important when dealing with content. Use blogging as a way to bring in traffic and distribute information about your business on the web.
Do you have a blog for your company? How have you been updating each blog?