Google engineer, Matt Cutts, has just released a new webmaster video and more guidance on how guest posting/blogging relates to adding quality links to your website.
Cutts shares that high quality, reputable guest blog posts definitely can be a great boost to connect top quality links to your site. Also, this can be a great way for lesser known content writers to generate a buzz for themselves too at the same time.
Though there are the benefits there are also the harmful potential ways that this can hurt. Duplicate content to multiple websites will hurt the sites using the content. What has been found is that some writers/bloggers on the web are sending out the same or similar content to multiple sources.
Matt Cutts shares “Sometimes it get taken to extremes. You’ll see people writing…offering the same blog post multiple times or spinning the blog posts, offering them to multiple outlets. It almost becomes like low-quality article banks. When you’re just doing it as a way to sort of turn the crank and get a massive number of links, that’s something where we’re less likely to want to count those links,” he says.
There are so many benefits to guest blogging. The key is to finding out and learning what Google may be looking for to best optimize the guest post.
Natalie Booth, online marketing manager at theEword, said: “When it’s done correctly, guest blogging is really valuable; we all know quality content is paramount for Google. The challenge for many writers is of course proving the quality of their guest blogs in ways that Google understands.”
Here is today’s three minute video on YouTube from Matt Cutts.
How often does your website use guest blogging?
Will you begin or use this more as a part of your strategy?