With so many different ways to add your business to the social sphere, it can be overwhelming to know what platforms will be the most effective for your company.
Mashable features and article penned by Patrick Salyer, CEO of, Gigya, a company that offers social infrastructure for businesses.
He states that savvy firms like Salesforce.com and Oracle have strategically acquired some of the top social vendors.
What this means for your company is that social business has become big business.
The formulation of meaningful social categories is also taking shape, and marketers — particularly CMOs (Chief Marketing Officers) — should take note as they look to gain real ROI, or Return from Investment, from social.
The best way to determine what social categories and tools your business should take advantage of is to look at what companies like Salesforce.com and Oracle are investing in, Salyer said. Both companies have identified and invested in three main categories of social technology: social media management, social media monitoring, and social infrastructure.
The article breaks down the categories of social forces you should be using to engage with customers or clients, according to the kind of interactions you are seeking. It is also important to have an idea of what technologies are important.
The first category is Social Management Platforms. Agencies that manage your brand on social media sites like Twitter and Facebook are so successful because they provide brand content which site users can actively reply to on an individual level.
The next option is Social Media Monitoring Platforms. Because it is always more important to listen than to speak, especially as a business, many start-ups have emerged which specialize in analyzing brand-related conversations with customers to better understand their feedback and what it means the brand.
Finally, your business may benefit from Social Infrastructure. This option has come about because of how integrated social media is becoming when it comes to our web experience. People don’t just want social media on stand-alone sites, they want them on the go and related to non-social media websites.
Some of these options may work well for larger corporate firms, while other small businesses may need a more simple presence on a local level.
No matter which social platform or other digital marketing routes you decide to take, a writer for the Search Engine Journal makes his case for why engaging content online can make or break your company’s voice.
While the writer argues that SEO keywords are safe compared to visitor engagement, it is hard to wonder—why not both? The right content can optimize a site and draw visitors to what they are truly searching for.
If you are looking for an agency that can help with the social management and content that will best suit your needs, Swish Digital can help.