The rules have changed. Whether they are fair or not for digital marketing agencies is not Google’s concern. It’s “their” rules and in their eyes are attempting to make the way we ‘search’ for anything… a better user experience and one they believe gives better and more accurate results.
This is what we all want.
But in the land of digital marketing agencies, where the successful agencies have made it their business to improve rankings up the Google search ranks, the rules have changed in recent times.
From adding their own Google+ network… to fresh content… to providing quality content that is shareable and quality content that people are searching for…then you’re in position to win on Google… ALONG with traditional SEO methods and the roughly 200 different signals Google uses to rank a site.
This has made things much more of a challenge for agencies as many agencies have gone out of business because of the changes from Google Panda and Google Penguin. The larger agencies, that have learned to understand and adapt to change along with having a social media/content team, have pressed on through these changes.
The search engines are wanting to provide quality value that people are sharing. Quantity of content is just useless drivel unless some are just hoping one of the posts or blogs get picked up and go viral. It takes planning. It takes strategy. It takes predicting what content people will have a desire to read…and share.
It takes being a strategic thought leader for your industry and brainstorming with your team to decide and craft what may be best and the best direction for your posts. Looking ahead, studying current/hot trends in your industry, answering the most asked questions to those in your field with a new twist and excellent content are a few of the ways to stay ahead of your competition and become the leader in your industry.
Are you or your company a thought leader? Now is the time to become one and strategize for everything you post and content that is shared.