Since taking emphasis away from Google Plus when it comes to search rankings, Google has added vanity URLs and now business features.
Some of the new features include including restricted posts, video Hangout integration with Google Calendar, and better administrative controls, the Washington Post reported via Venture beat.com.
Although the feature was meant for consumers when it launched a year ago, the tech giant is now committing to business.
“Today we’re launching an initial set of Google+ features designed specifically for businesses, and we’re excited to move into a full preview mode for Apps customers,” Google stated on its Official Google Enterprise blog.
“During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013 while we continue to add more features and administrative controls designed for organizations.”
The combination of a social network and Google Apps suite not only means more productivity for businesses on the inside, but most likely, it means leads from the outside as well.
The Post also reported that Google also has more business-focused features planned for the future, including “a mobile version of Google+ for enterprise users and more administrative controls.”
Although the new suite of tools is initially available free of charge, a paid subscription to Google Apps will be required starting in early 2014. However, pricing details have not been released at this time, according to Search Engine Journal.
Though Google minimized Google Plus Your World, which focused search on Google Plus users’ interests, there are still ways companies can take advantage of its features. With an experienced marketing firm as a partner, Google Plus might just become the most business-friendly platform.