Google’s Matt Cutts and many others have been hinting at the importance of Google Authorship for several months to jump on the bandwagon and take advantage of the benefits of linking certain pages together to gain higher rankings on Google’s search engine. Even with Matt Cutts’ advice and now Google’s Eric Schmidt has shared these warnings:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Irrelevance?! Got your attention yet?!
The question now is if you don’t have this set up properly yet, when will you? Procrastinators on Google Search’s game of high rankings, will be left behind and pushed farther down the rankings. As a digital marketing company, we listened to the first hints and have prepared for this. Now is the day for those that haven’t set up Google Authorship… to do it or move to near the top of the priority Things to Do List. Seriously.
Matt Cutts also recently shared this:
“In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher. But there are things like, we have an authorship proposal, where you can use nice standards to markup your webpage, and you’ll actually see a picture of the author right there, and it turns out that if you see a picture of the author, sometimes you’ll have higher click through, and people will say, ‘oh, that looks like a trusted resource.’ So there are ways that you can participate and sort of get ready for the longer term trend of getting to know not just that something was said, but who said it and how reputable they were.”
Here’s also a great article and more information about setting the pages up correctly with great screen shots.