The American Olympian gymnast has not only won the Gold Medal for individual women and Team Gold and the hearts of those watching the London Games… but also leading the way for views of her performances on http://www.nbcolympics.com/.
Michael Phelps has continued to be a huge story with this probably being his last Olympic Games and his continuing of winning more medals, including the most All-time, for an Olympian. But while Phelps was the biggest story of the Beijing Olympics, Gabby Douglas was just a middle schooler at the age of 12.
NBC’s official Olympic website views numbers are mindboggling. While Michael Phelps’ videos have totalled 7.04 million views, Gabby Douglas‘ views on the website have accumulated to over 18.27 million views.
Team USA’s Gold Medal gymnastics performance has totalled over 1.46 million views while Phelps’ most watched event on the website has just over 1.19 million views.
With still 6 days left to go until the close of the London Games, NBC’s Olympics website has over 1 billion views thus far, which is already outpacing the Beijing Olympics by 38% more at this same time.
To show a bit of a comparison to what 1 billion views looks like, Wikipedia had 1.1 billion views, in the US, this past June. Also, with the addition of more apps, social media progress and popularity of these Games, unique visitors of these Olympics have totalled over 57 million viewers. Unique visitors of the Beijing Olympic Games in 2008 had just over 41 million different visitors.
By the numbers, following Douglas and Phelps in the number of views are 3 US gymnasts, McKayla Maroney, Jordyn Wieber, and Aly Raisman. The next 5 in total Olympians’ views are Misty May-Treanor, Missy Franklin, Usain Bolt (only non US Olympian), Ryan Lochte, and Serena Williams.
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Swish Digital: Digital Marketing Agency, Social Media