Today, Facebook has told marketers that the new “Sponsored Results” search ads that had been going through tests over the past month… are ready and rolling out now to a desktop computer near you.
These ads allow marketers to target users that are searching for specific Apps, Pages, and Places and can insert a link into the search results box that will point to their own app, Page, custom Page tab, or post. Businesses are not able to direct users off-site with the ads yet, though they can appear above the top organic result making them powerful for diverting traffic from the competition.
The paid search ads service will place the ad above an organic Facebook page and Places page in the typeahead search box at the top of the page. Even if the spelling is different but as Facebook sees the characters typed in, they will suggest the best possible paid search term, if related to what is entered.
Facebook is obviously looking to tap deeper into the paid advertising sector to bring in more money. This development is meant now to take some of the paid funds going into Google search and other paid search sites.
As appealing as this sounds to some, what will the end results and advantage to choosing Facebook’s paid search opposed to Google’s search? Will people really come and be on Facebook to type in common searches that are already on Google that will give better results on Google?
A few of the tested ads have come from social-gaming companies including Disney Interactive, Zynga, Kixeye, King.com and dating site Match.com have all been noticed at the top of these paid search results.
What do you think of these new ads? Will you be annoyed to see yet “more” ads? Will your company look into using these new ads?