Long known as having elite email marketing campaigns and tools for small businesses, Constant Contact has officially branched out into the social media scene with great new tools for marketers online.
These tools include a simple sharing/publishing through Facebook and other social networks, including Twitter and LinkedIn. This marketing tool is also a stand alone marketing campaign and if not a member of the email campaigns, it is available to use strictly for social media purposes. All members of Constant Contact are able to run one free trial campaign to test the new product.
Mark Schmulen, the General Manager of Social Media at Constant Contact, shared more about why the new service and need for this. ”We know that more and more small businesses are using social media marketing, when we surveyed our own customer base we found that roughly 80% of them are using social media marketing. However when we asked them are they finding success, only around 60% said yes. And when you asked them to define that success, they sorta scratched their heads a little bit. So what we realized is a lot of small businesses are doing social media marketing because they feel that they have to, but they’re not really getting the business results that they’re accustomed to getting through marketing.”
Schmulen also shares, ““Social Campaigns is a results-driven solution that allows small businesses to truly benefit from social media marketing beyond basic posting and monitoring. It turns social media into a real, measurable marketing channel that empowers users to grow their audience, supercharge their word of mouth, and grow their business. This is a product that enables you to build a professional looking landing page on Facebook so that when people come to your page, they’re not just shown your wall, they’re shown something beautiful which entices them to like you on Facebook. And through that tab that they install on Facebook, they can run results-driven campaigns which are designed to grow their fanbase as well as engage their existing Facebook fans…and getting them to share the campaign with their friends, the ultimate value of social media is getting your fans to spread the word. This is a content management system for Facebook, and there’s other tools out there – this product is very different from those and I think one of the key things that defines it is that it’s much more robust. It has a drag-and-drop editor, and you can take any of our templates, organized by campaign type, and you can mix and match different things. You can add a video, add a buy-now button, a mailing list. It enables you to do whatever you want.”
Looks like a great way to better understand and track better ROI for our online and social media methods!
Looks like a game changer. What do you think?