2012 entered the emergence of Google’s Penguin changes and have kept seo and digital marketing agencies constantly tweaking their strategies to keep clients ranking in Google Search.
Are the Penguin updates really helping or causing more headaches? Webmasters across the globe have to devote much more time to satisfy the brainwork behind Google’s algorithm changes. We all would love to see less spam in our daily lives but webmasters are now fearing that Google will penalize them where they are removing links from their site.
Google’s Matt Cutts said that because the Penguin algorithm is newer (than Panda), it will face bigger adjustments, take longer and be more “jolting” for people that this will effect, until it smooths out over time, similar to Panda. Cutts has also stated this at Search Engine Roundtable:
I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates.
Likewise, we’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet.
Barry Schwartz, of http://www.seroundtable.com, shares this:
“I’ve never seen a warning like this before from Google. It makes it sound like the Penguin update will be felt by many many more SEOs. Our initial poll said about 65% of SEOs were hurt by Penguin - why so many more than Panda which was 40%? Well, this is aim more at SEO techniques despite what Google wants to say otherwise.”
In this time of Google search uncertainty, it is so crucial to your website’s success, to align your site with a seo agency that can position you near the top of Google. It is also important to do your homework to have an agency prove to you that they have proven seo results to get you where you want to be. At Swish Digital, we have this track record and would love to help you.