How many people read your blog? Do people care? Is anybody listening? The key is to combine great communication on the page and providing enough value that your readers want to come back. Are we providing enough value? Here are several ways to do this…
1. Know and understand what your objectives are. What is the goal of the blog? What are we wanting to communicate? What kind of action do we expect to result from the blog? Who is our audience? Where can we find more readers that would be interested in the subjects of our blogs?
2. Next…be a great listener. Wait?! Aren’t we supposed to be writing and communicating? It’s so important to know and understand what your readership wants to read and has proven to read from your posts and articles. Study your readers. See what they make comments about and are interested in. From this, we are guided in the right direction.
3. Relevance. Once we have the direction for the day, writing on current and relevant material and news will put you a possibly a step ahead of others writing on the same topic. Finding the hot topics will also draw interest and being the first time a viewer sees a heading may be the only time the viewer will read on the subject. Be original…set yourself apart.
4. Deliver answers and create a desire for viewers to read your blog…starts with a HEADING that piques their interest. Share and teach in a way that makes your readers want to read more… get them to take action. Share valuable content. People who read blogs aren’t looking for generic reading…their time is important. We all only have 24 hours a day…no time to waste.
5. Think of your call to action as throughout the blog…not just at the end. If you’re waiting until the very end of the post to suddenly cause interest into taking action, you’re missing the boat. Creating enough interest and desire from from the first sentence to the third paragraph until the last sentence is where you still need to hang on to the reader and have them waiting for your next nuggets of wisdom.
6. Post your blog in various areas across the web. Whether a topic would be great for a Facebook fanpage, submitting to directories or other forums… strategize to where your new readers will be and be in their way so you are noticed.
7. Use pictures or videos in your blog, if possible. We’re a visual creature. ”A picture is worth a thousand words.” Pictures and videos will set your page apart from those with simple text.
Practicing these each and every day will produce a larger following and will create great value and an enjoyable read.
Are you applying these to your blog posts?