With the popularity of Facebook continuing to surge to now over 950 million users, companies need to not only have a presence on the social network, but to be strategic in how they share and engage in the age of Facebook marketing.
There are several things to do to make your Facebook page the best and most strategic that it can be but there are also many things NOT to do. Today, we will focus on 5 of these areas. Some of these may turn off your fans and some are just things that many business fanpages are an example of…
1. Creating a Business/Fanpage… and then letting it sit… and rot.
Yes, we see this everyday. It doesn’t make sense… because ultimately, looks like a poor reflection of your company, in some fashion. Maybe there’s no large cover photo? Maybe it’s been a month… or several months since there has been a post. What if you were a potential client and came across this? What would you think? Don’t be this company or page.
2. Posting too much.
Yes, we go from one extreme to another. Some numbers from Facebook marketing experts share that only about 13% of your page’s fans even will see your beautifully crafted post in their newsfeed. Another thing to keep in mind is that one post can have hours worth of visibility in others’ newsfeeds. Also, if one were to post several times a day…and continued to do this, there is also the possibility that your fan may just decide to ‘hide’ your posts or even ‘unlike’ your page because of too many posts from your page.
3. Fill out as much information as you can!
Think of this as valuable real estate! So often, we’ll take a look at a company’s Facebook page and there is just basic and not much information listed. Sometimes, a company may also have a Twitter, LinkedIn, and Google+ page created… but only one of these pages listed on their Facebook information section. Why not list them all…or the key ones? Make it easy for people to find you and get to know you. We’re not perfect but here’s a link to our page’s info ‘section’ to give you a good example for comparison.
4. Using an ILLEGAL Cover Photo.
Did you know there was such a thing? When you signed up your new page you agreed to ‘not’ have certain things and words in your cover photo. Some have learned the hard way…and pages have been banned, with no warning. NOT to do:
* Show Contact information (website, email address, phone number)
* Shows a “Call to Action” to “like” the page, “Download,” “Sign up” for a Free Newsletter..
* Prices, Discounts, and other purchase information.
5. Contests that Break the Rules.
Would it seem that running a contest could be harmful? Apparently, to Facebook… as they have strict guidelines to exactly how a contest needs to be run on their social network. If Facebook catches a page in the wrong, the page can be deactivated, without warning.
There are a handful of key points that are found on Facebook here.