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Guest Blogging Effects After the Next Penguin Update

Swish Digital
Posted on May 21 2013 by Mark Simonson

  Guest blogging is arguably the best and most popular way today to build back links. When written professionally and by using keyword strategies and domains that are relevant and have great authority, effective results have proven to be shown. With the upcoming changes with Google Penguin, there is much speculation on how Google may change how guest blogging will impact SEO strategies.   Here are a few changes that may have an effect:   * Outbound links:   Google likes when websites share the wealth with authoritative website links. Pointing ...

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Ten Free Social Media Tools for Your Business

Swish Digital
Posted on May 14 2013 by Mark Simonson

  There are so many social media monitoring and analytics tools out there, that you may not even be aware of what the leaders of the industry have found to be most beneficial. Today, we will take a look at some of the best free social media tools. In case we miss any, feel free to leave us a comment on our social media pages.   The many types of social media monitoring tools have helped us to gain better insights into our postings, what works and what doesn't, who's communicating with us, at the most optimal times, and much more. Social media tools come and go like...

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Why do we need to promote a website?

Swish Digital
Posted on May 10 2013 by Swish Digital

  Once you’ve launched a properly designed website, promotion is one of the most crucial steps you have to take. For most people, this is the most tiring and boring step they’d rather not take. Understandably, promoting a site is not a simple task: it requires a strong strategy, financial, time investment, and overzealous commitment.   Nonetheless, why do you have to do it?     Tell people you exist   Out of the numerous reasons as to why you have to promote, your site is because people need to know that you exist. Leaving visitors to find...

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Must Have Skill Sets For The Modern Marketer

Swish Digital
Posted on May 8 2013 by Swish Digital

I've been involved with SEO and digital marketing for five years and nothing grinds my gears worse than marketers who refuse to improve their skill sets in the face of drastic change. At worst, these employees perpetuate the bureaucratic mindset that's sinking many businesses. The problem with most marketing departments is that they act merely as facilitators; creating FRPs (request for proposals), repurposing creative work, and making sure business as usual stays well, usual. I've sat through countless "brainstorming" sessions that end without any resolution or clear objectives on h...

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What Facebook Graph Search Means to Your Business

Swish Digital
Posted on May 7 2013 by Mark Simonson

  Graph Search, a Facebook search engine, allows you to search for content and discover pages shared in your friends’ network or liked by your friends. Your search results are limited to the context of your ‘friends’ and ‘friends of friends.’ This was announced by Facebook in January and still is gradually being released but many that have signed up for the beta version have been able to experience these new changes.   Do you want your business to be found on Facebook? Of course. Below are some great tips to be aware of and optimizing your page and effort...

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